Explore our blog for latest insights

News, views and smart thinking for marketers who want to know how programmatic advertising is changing and how it can be done better.

Jul 72025

PROGRAMMATIC SOLUTIONS

Sharpen your pencils with dynamic ad creatives

How personalized messaging based on intent can influence buying decisions this back-to-school season...

Sharpen your pencils with dynamic ad creativesread more
Jun 42025

INDUSTRY WISDOM

An open letter from MiQ’s Co-founders

An open letter from MiQ’s Co-foundersread more
Jun 42025

LIFE AT MiQ

Building industry-leading tech that doesn’t cost the earth

Building industry-leading tech that doesn’t cost the earthread more
May 52025

INDUSTRY WISDOM

Navigating rough waters: CPG marketers need an agile data-driven media strategy amidst economic uncertainty

Navigating rough waters: CPG marketers need an agile data-driven media strategy amidst economic uncertaintyread more
Apr 92025

INDUSTRY WISDOM

How MiQ and MBB are proving healthcare ROI in a privacy-conscious world

How MiQ and MBB are proving healthcare ROI in a privacy-conscious worldread more
Feb 132025

INDUSTRY WISDOM

The 3 biggest takeaways from MiQ’s latest Advanced TV report

The 3 biggest takeaways from MiQ’s latest Advanced TV reportread more
Feb 42025

INDUSTRY WISDOM

How RFK Jr.’s HHS leadership and policies may impact pharma marketing

How RFK Jr.’s HHS leadership and policies may impact pharma marketingread more
Jan 212025

INDUSTRY WISDOM

Navigating a potential post-TikTok world: a guide for advertisers

Navigating a potential post-TikTok world: a guide for advertisersread more
Dec 172024

LIFE AT MiQ

Spark24: our first carbon neutral event

Spark24: our first carbon neutral eventread more
Tech Blog

We’re talking tech

Get the inside scoop on what topics our people are passionate about in the programmatic industry. You can learn what skills, technologies and processes we use at MiQ that go into delivering high performance programmatic campaigns.

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Programmatic advertising 101: the process, tech and people

Sakthi, director of architecture at MiQ, goes back to basics for this complete introduction to programmatic advertising where he explains the who, what and why.

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Inclusive targeting in programmatic advertising

With companies focusing on diversity, equality and inclusion, Allan from MiQ's data science team reveals how and why advertising should form part of DE&I strategies.

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Case study: MiQ Builds Cookieless Identity Graph Solution on AWS

AWS is key to MiQ's Identity Spine. Learn how it enables us to process data efficiently for our cookieless solutions in this case study, written in partnership with AWS.

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