Consumer Insights
Insights and ideas on how to stand out during Canada's second-largest retail event of 2025.
The Back-to-School season is Canada's second-largest retail event of the year, with sales projected to reach over $4 billion in 2025, driven by 5.8 million students.
But parents are feeling the price crunch-and it's reshaping what, where, and how they shop. Brands need to lead with strong value messaging and understand consumer behavior to better strategize marketing campaigns and drive engagement.
Our 2025 Canada Back-to-School insights ebook provides a summary of the latest trends and data-driven advertising strategies to engage shoppers in the back to school season.
Download our ebook to discover:
Ready to dive in further?
Read our latest blog: Sharpen your pencils with dynamic ad creatives, to explore how dynamic creative optimization (DCO) in programmatic can help engage consumers with personalized ads wherever they watch, browse, and buy.