Consumer Insights

2025 Back-to-School insights

Insights and ideas on how to stand out during Canada's second-largest retail event of 2025.

The Back-to-School season is Canada's second-largest retail event of the year, with sales projected to reach over $4 billion in 2025, driven by 5.8 million students.

But parents are feeling the price crunch-and it's reshaping what, where, and how they shop. Brands need to lead with strong value messaging and understand consumer behavior to better strategize marketing campaigns and drive engagement.

Our 2025 Canada Back-to-School insights ebook provides a summary of the latest trends and data-driven advertising strategies to engage shoppers in the back to school season.

Download our ebook to discover:

  • Understand what matters to students, parents and educators
  • How to leverage data and personalized messaging to drive campaign outcomes 
  • Strategies brands can deploy to engage shoppers and stay relevant in a cautious market

Ready to dive in further?

Read our latest blog: Sharpen your pencils with dynamic ad creatives, to explore how dynamic creative optimization (DCO) in programmatic can help engage consumers with personalized ads wherever they watch, browse, and buy.

By clicking submit below, you consent to allow wearemiq.com to store and process the personal information submitted above to provide you the content requested.

Back-to-school insights

Thank you!

Thank you for your interest in our content.