Campaign planning with MiQ Sigma

We transform chaotic consumer journeys into unified, data-rich plans in just minutes.

Smarter planning starts with Sigma

Enjoy instant clarity

With watching, browsing and buying data in one place, you can see a full view of your connected consumer.

Get going quicker

Sigma gives recommendations that help your campaigns go from brief to first draft in minutes.

Plan for success

Your marketing plans align with performance metrics, ensuring activation and optimization are driven by measurable results.

Data Spine

We give a total omnichannel view of your consumer

Sigma’s upgraded Data Spine harmonizes 2.5PB of data across 600+ data feeds, showing you everything your audience is watching, browsing and buying.

By seeing the full consumer journey and cross-platform behaviors, you can make sure your ad spend reaches the right person. Plus, Sigma turns these valuable insights into clear targeting plans, and shows you exactly where to invest before you spend a single dollar.

Planning Agent

We have AI-powered media planning at our fingertips

Planning Agent is a new AI-powered tool that uses Sigma’s Data Spine to turn a simple prompt or media brief into a complete omnichannel plan.

In just minutes, our traders get recommendations on audiences, channels and tactics which are all based on real watching, browsing and buying data.

"As our audiences become more complex and more difficult to understand, having that kind of ease and flexibility is really beneficial."

Paul McGee, Head of Video Planning, Goodstuff, UK

Discover more sigma features

Activate

Optimize

Ready to start your campaign planning with Sigma?

Extend the impact of your marketing with campaign planning.
Use intelligent planning tools and data-rich insights to guide decisions.
Turn digital marketing plans into an ideal omnichannel strategy.

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